This pandemic has prompted me to reflect a lot on the name of my business: Heyday Coaching. . . . Then we were hit by a global pandemic and the accompanying economic collapse. Like most everyone I knew, I felt (and sometimes still feel) mired in a state of limbo. What happens when a heyday is not possible? I realized that there are lots of time when achieving your “best life,” your ideal life, is impossible. For people navigating cancer treatment or a divorce, caring for an elderly loved one, struggling to survive a personal economic crisis, and lots of other challenges, I wonder if my language about helping someone achieve a personal heyday feels like one more impossible aspiration. Should I really be calling my business “Heyday”?
